If you’re going to make it personal, then make it personal.
Too often a marketer advocates for personalization and then tries to automate it.
Doing so might work, but certainly not as well as the time and energy investment of making it as personal as possible.
The funny thing about personalization is that it’s not actually what gets delivered that resonates with someone; it’s that that someone knows how much you put in to deliver on it.
That’s why personalization builds trust and loyalty.
Stay Positive & Personalize It, Completely.
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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