If you’re giving something away for free, consider not giving it alone and not making it about the free-ness.
Why?
Because free doesn’t hold much value, but surprising and delighting, adding to an order, giving without an expectation of your generosity does.
Add that free t-shirt to people’s orders, unprompted.
Offer free samples to those you talk to and hear that it’s their first time visiting your establishment.
Give the free item away to only a handful of subscribers to your newsletter as thanks for subscribing.
Free might work to get a certain kind of person in your door, but free works much better on elevating the loyalty of someone who is already inside.
Stay Positive & Free, Free, Free, Free
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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