Ignore A Pool Of Your Customers

Garth Beyer

No! Wait! Don’t do that! You’ll lose your business unless you accommodate their desires!

NOT

When you ignore your customers, you make their experience a memory they want to share. Take for instance every single local or hotel pool.

I have been in a myriad of pools in my lifetime, all of which were cold. I can’t recall one pool that was room temperature or warm, it was always chilly to where you need to keep moving to counter the freezing temperature. I’m positive that plenty of people have complained to hotel services and management that the pools should be warmer or at least more bearable. Why have they all refused our demands? Because a cold pool makes it an experience, a wickedly fun one.

Don’t tell me that after you touch your toes in the water and realize that the water is freezing – of course it is! – that you don’t lie to your friend or parent saying that the water is warm and to jump right in. For some psychological reason, the cold water feels even more cold when you jump in thinking it’s warm. What a laugh you get! Okay, okay, back on topic.

What would happen if every hotel pool raised its temperatures and made it a manageable temperature: no shivers, no rushing for a towel once you exit, no need to keep swimming just to prevent yourself from freezing. Sure, it may be a bit more relaxing, but it surely wouldn’t be fun. Imagine it. “Hey, jump in the water first, its warm!” – the person jumps in – “Yes, it is.” What a memorable experience! (sarcasm)

As it is with hotel swimming pools, every business needs something that creates a buzz, an experience, something that people talk about, remember, but also complains about. What does this mean to you? People complain a lot more than they talk about a positive experience and if you can give them something to complain about that goes right along with a positive experience, you have something truly remarkable, truly worth talking about; it’s about adding the complaint to their pool of experience.

 

Stay Positive & I Flat Out Thought This Was Awesome: Fake Swimming Pool

Garth E. Beyer

Garth Beyer
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