Speed is sexy. It’s thrilling, intoxicating…the business equivalent of an open motorcycle throttle on an empty stretch of road.
Sales teams chase it. Marketers obsess over it. Pipeline velocity. Deal velocity. GTM velocity. Everyone wants to go faster.
But here’s the thing about velocity—it’s just movement. What really matters is the impact of that movement.
Velocity In The Wrong Direction Is Just A Faster Disaster
A sales team pushing deals through the funnel at warp speed without ensuring the right customers are signing? That’s a company sprinting toward churn. A marketing team blasting out campaigns without refining the message? That’s throwing gasoline on a bonfire of wasted ad spend.
Velocity alone is chaos in a suit. It’s momentum without a map. And if you’ve ever seen a crash or fall in slow motion, you know that speed without control doesn’t just lead to impact—it leads to wreckage and layoffs.
Sometimes, velocity isn’t the problem; It’s the lack of infrastructure to handle it.
- Ever seen a company launch a product so well that demand crushed their ability to deliver?
- Ever watched a sales team push a new segment aggressively, only to realize too late they had no onboarding plan?
- Ever witnessed marketing scale so fast that brand quality got lost in the blur?
That’s not success. That’s just running before you learned to walk.
True go-to-market mastery isn’t just about how fast you move; it’s about how well you aim.
- In sales, speed is good—but only when targeting the right prospects, nurturing them correctly, and ensuring they stick around long enough to make the deal profitable.
- In marketing, launching fast is great—but only if the message lands, the audience is primed, and the strategy is built to last beyond the first spike in interest.
Stay Positive & Yes, Build Velocity, But Do So With Precision
- Impact Velocity - January 30, 2025
- Passive/Active Information Gathering - January 29, 2025
- Perception vs. Perspective: The Marketing Alchemy That Turns Lead Into Gold - January 28, 2025
