To improve frequency, you don’t need to send your message more times. Increased frequency isn’t the same as improved frequency.
Quite the opposite.
Improving frequency comes from creating more meaningful messages, better targeted, to create the change you want so you don’t need to repeat your message.
How many times do you need to show and tell something before they act on it isn’t the question to be asking.
How can we get our work to be strong enough that we can show it fewer times before they act on it?
Note: That doesn’t mean that the goal is 1 message. Frequency works, but for many brands, it can be drastically improved.
Stay Positive & Frequency The Better Way
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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