There’s plenty to be done in advance of the actual work.
Establishing what your KPI is. Getting buy-in from stakeholders. Doing the research and reading the books. Listening and learning from the target.
When you think of all that can and ought to be done before the work actually starts, it makes you wonder how you can create anything meaningful without it.
They call it an advance because it gives you the advantage.
Who wouldn’t want that in something that will make a difference?
Stay Positive & Prep Time Will Always Exceed Creation And Launch Time
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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