Consider every New York Times best seller ever. Not everyone loved it.
Think about the greatest fashion designers in the world, Olympic winners, Victoria Secret Models. Not everyone loves them.
In the fight for attention we rate our quality of work by poor metrics.
When I took an Uber to Boston airport, my terminal was backed up with traffic and the driver said, “some people are shocked, did you think you were the only one flying today?” He’s right and clients and marketers and business owners fall into the same mental trap.
Did you really think everyone would see what you offered? Did you think everyone who saw what you offered would click-through, would fall in love, would want more? Of course not.
I bring this up for one very important reason. When we only think “just one person” or “every person” we lose out on the some people.
It is some people who love the book Daring Greatly. It is some people who love Chuck Close. Some people who lift Karlie Kloss up.
Are you rewarding the “some” of the attention you’re getting? Or are you leaving them behind in hopes to get all the people?
I’m a firm believer that no campaign is a poor campaign that shines light on some people. Whether it gains you 5 new Twitter followers or 5,000, as long as you respond to them when they say “this…this is for me.”
Stay Positive & It’s Also Okay To Say “This Isn’t For You”
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