There’s no tried and true way to reach the massive audience you desire to reach and to have your message effect them equally. There is, however, a tried and true way to reach the massive audience you desire to reach and to have your message effect them all differently. Incremental Appreciation is working on appealing to individual after individual, one by one, person by person.
You’re not going to sell your work to someone. You’re going to sell them a feeling they desire. Once they make an exchange with you (be it money, time, subscription, etc,.), appreciate that moment, but don’t expect an immediate return on investment.
The saying all good things come to those who wait gets misread to mean if you stand by, stay sill, sit silently, what you want will come to you. That is false. The saying implies the good things will not come right after you take an action, place a sale, reach a member of your audience. Instead, they will come later. The idea of “waiting” is perceived as inaction. Again, extremely false.
Incremental appreciation leads to what Malcolm Gladwell calls the tipping point. The moment when a certain number of people are buzzing about you or your product, so much so that a tip occurs and now the mass you felt was impossible to reach at the beginning now wants in.
Incremental appreciation is about stacking blocks, filling a bucket with water (drip by drip), or adding a contact to your rolodex. It’s about appreciating every contact, every sale, every new follower, but not wishing you could reach a thousand at once and not being pissed when you don’t sell as many products as you wanted last month and not giving up when you don’t get the praise you were hoping for within the first week of your startup.
Incremental appreciation implies a sense of some short-term effect. Actually, it’s quite the opposite.
Stay Positive & Be In It To Win It, But Be In It To Enjoy Each Increment First
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