No one wants information shoved down their throats.
The car salesman that gives you their whole backstory along with the latest deals they have and promos before you’ve even told them what you’re there for comes to mind.
But making it so there’s no information whatsoever is no bueno either.
The restaurant that forgoes training their staff on the backstory or to communicate to customers how they can and shoulder order or, ya know, skips signage that indicates where the bathrooms are comes to mind.
The key then is to have the information at the ready – but make it optional. Signage is one way. Either read it or don’t. Asking questions like, “is this your first time here?” also helps.
Stay Positive & Have It Available And Make It Easy
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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