Innovative ideas used to come from taking two seemingly disparate things and finding a way to combine them.
That, of course, was the old economy.
Now innovative ideas come from taking two seemingly disparate tribes and finding ways to connect them.
The beauty of this new economy of innovative ideas is that once you have one, you can keep finding more ways to connect them.
There’s not much more you can do after you combine peanut butter with jelly.
But there’s plenty more you can do when you connect a driver and a passenger or a supplier and a distributor or a person with a problem and a person with their solution.
Stay Positive & Innovations Really Are Endless
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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