Most products and services – the remarkable ones anyway – get thought up because someone wanted a solution for a problem they noticed. They saw someone consistently fail at using a product. They watched a couple complain about the service they received.
Note-worthy innovators are people watchers. They research without intention, without hoping to find a problem they can create a solution for. It just happens upon them.
Sure, great ideas are often sought out intentionally, but so often it is a case of seeing something that irks you, then thinking “I can do this better.” Netflix, Airbnb, Ben & Jerrys, Culvers, are all examples of disruptive innovators.
If I took the time to view every current Kickstarter campaign, I’m sure I would see a flood of people who want to create something because they saw a problem people were having.
General observers, researchers, and people watchers. They are the innovators of this century.
Stay Positive & Remember To Carry A Notebook With You When You Watch
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