They’re likely not on the web.
They’re not in your office.
Nor are they back at your home.
The insights you’re missing are ones only learned in the wild, out there with the customer, with the prospects. Perhaps the lessons are even with other experts in your industry, your competitors or your partners.
One thing is for sure: The only way to get the insights you’re missing is to get out there, talk to people, ask questions, survey, probe, test, solicit feedback, give…
Stay Positive & What Are You Gonna Do, Just Stand There?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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