The key to engaging an audience with a story is by starting with a backstory and the change that happened to turn it into a story.
It’s the kid who is living with his grandparents and then gets bit by a spider.
It’s the dude that didn’t like college, so he dropped out and started selling t-shirts out of the back of his car.
It’s the woman who always wanted kids but couldn’t have them, so she flew to Seoul with her husband to adopt.
It doesn’t take much to lean into a great story. All it takes is a little background and little disruption (positive or negative).
If you start a story after the change, it might still be a story, but it’s unlikely you will have the audience hooked.
Stay Positive & Start At The Beginning
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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