Here’s a fun activity: list out the things you’ve invested in in the last couple of years.
Next to that, take an educated guess at how many times you mentioned each in that same time.
Did those running shoes you purchased come up in conversation a dozen+ times as you told people about how you got them to train for a half-marathon?
Did that espresso machine get mentioned as part of how you’re promoting the expansion of your business?
How many times does that sales program you invested in get mentioned at your company?
You can measure mentions, not just on a social network. But the indicator of the number of mentions is the same. More = value output.
Stay Positive & What Will You Do About Those With Few Mentions?
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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