Build it and they will come is not the smartest strategy.
Better to invite people in before you put so much time and energy into building something.
A brewery takes preorders of their branded hoodie before they order it.
A game developer puts out a beta version of their game to acquire signups for the full launch before they finish developing what the rest of the game will be.
A record store hands out a card with an address for record-fanatics to sign up for their newsletter before they sign a lease for a spot in the area.
Stay Positive & How Can You Get Buy In Before Build Out?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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