You can certainly make something that’s worth talking about by turning it into a parody. That’s an easy gimmick. There are many other gimmicks out there, but then again, there are also a lot of smart PR moves disguised as gimmicks.
You can send a news release to a newspaper via a carrier pigeon let loose in their building. This is a gimmick.
You can also create an indestructible news release that tells the story of a product that’s branded as indestructible. This is PR.
Both gimmicks and PR lead to something that’s worth making a remark about, but only one carries real meaning that will build a business’s reputation rather than impressions for a day.
True remarkability comes when you build the “why” into the crazy thing you’re doing.
Gimmicks are performed to be talked about and then easily forgotten because there’s nothing meaningful behind them.
PR is performed as a way to give permission for people to talk about something deeper than what they see as a gimmick.
PR is why Purple Cow worked and why no one will be talking about how many people KFC is following a week or two from now.
Stay Positive & Remember The Why
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