Is It Going To Matter?

Garth Beyer

We can kid ourselves that a tiny attribute will make a difference, but it’s all a sham.

Either 1. it’s an effort to delay the risk we’re about to take or 2. we’re trying to scratch our ego that we’re making a difference.

When it gets to the nitty gritty, details matter, but not all of them.

There are certainly details that won’t make a difference.

Is a person really going to change their behavior on the millimeter spacing difference between your website link and the CTA?

Will a potential guest change their opinion about visiting your restaurant if the vinyl is on the right side or left side of the door?

There’s no shortage of tiny details we can argue about and make decisions on. Some matter significantly. Alas, many still don’t.

(I could have spent another 20 minutes finding a slightly better image for this post. I could have discussed it with a group. Got more options. Argued about what ones you would prefer to see. If I was having a bad freelancer or bad agency craft this for me, that’s what would happen. Alas. Those who are remarkable spend their time on the things that matter most and they keep moving and shipping.)

Stay Positive & Don’t Get Trapped. Ship Your Work.

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Garth Beyer
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