It’s worth taking a few wacks at how we communicate with the costumer to understand what resonates.
After a certain number though (there’s no universal one, sorry), it might be time to invest your energy in making something better rather than trying to make someone understand why they want want you’re selling.
At the end of a very long day, it might not be them, it might be you.
Stay Positive & If Your Value Isn’t Relatively Obvious, Make It Greater
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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