Each day I read my blog post over one more time to see if I can find any typos or inconsistencies. After doing so, I glance at the “Most Viewed Posts” collection on the right side of the home page.
Nearly every day a post I wrote two years ago ranks the highest. Would you believe it if I said it was a post about a pair of shoes I bought and my review of them?
The ECCO Biom Sport Ultra Quest Plus shoes, to be exact.
I wrote that post because there was a gap on the internet that needed to be filled.
Unconventionally, I purchased the shoes and then attempted to find reviews online about them, but no prevail. As naturally as possible (albiet with a marketing twist), I filled the gap.
It was an easy gap to recognize, but I wonder what gaps you have in your work, in your industry, in your relationships that Google can’t tell you – rather, not tell you because it’s not there.
If you want to create something remarkable, you have to fill gaps.
That starts with us having open enough minds to find them; not just to be aware of them, but to seek them out.
Stay Positive & No, That Doesn’t Mean Make Gaps First
Photo credit
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