I got to chat with the staff of a general excellence award winning city-regional magazine today. Their editor-in-chief couldn’t make it, but a few of the other team members did. (One person from design, editorial, online and business.) It was a rough start when they began by trying to tell us about their magazine and philosophy.
First they had to decide who would do it. (Don’t you think they should all be jumping to talk about it?) Once they decided who would give the spiel, it came out much less a spiel and more of a “we cover these main things and we focus in on this city-region.”
A magazine philosophy, a PR agency philosophy, any team philosophy isn’t just for the top dog to know. What if the top dog isn’t there to give the spiel as was the case today? Will everyone on the team be able to fill in the blank when someone wants to know about the product or service?
As a some-what aside, something I love about most of the startups I’ve encountered is everyone working has an elevator pitch. From the founder, to the marketer, to the salesmen, to the customer service folk; everyone can give you an elevator pitch, everyone can share the startups philosophy, everyone has a spiel they can give. And, most importantly, everyone wants to.
Stay Positive & A Philosophy Says Just As Much About Your Team (knowing it) As It Does Your Business (acting on it)
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