Playing the same music in the restaurant.
Using the same logo.
Keeping your same customer bill of rights.
Letting your boilerplate stay the same.
Organizing product the same way.
It might all get old to you or your team or your leadership council or stakeholders; but it doesn’t get old to your customers.
The ones who arrive sporadically are comforted by the familiarity– even if it has been three years since they’ve been there.
The ones who show up regularly and loyally – its because they care and love who you are and what you stand for. Change how you work and it’s a “we don’t care that you care” message to them.
Most businesses aren’t like musical artists; guests can’t choose to interact with you the way they used to by pulling up an old version of your business.
Important: Don’t confuse keeping things how they are with not caring, being generous, or listening to what the customer wants. Growing with and for the customer is different than changing things because of internal status arguments.
Stay Positive & You Are Not Your Customer
Photo credit
- Established Goals - November 22, 2024
- Lessons From The Presentation - November 21, 2024
- Tightropes - November 20, 2024
