There’s a lot that doesn’t make sense in the writing you read. A lot that doesn’t make sense in the shops you frequent. A lot that doesn’t make sense in the ideas that are pitched in the room.
But somehow they make sense. Not because it’s logical. Not because it’s guaranteed to work.
It makes sense because it took guts to do.
And leaping always, always makes sense.
Read a Tom Robbins book. Participate in an agency’s concepting phase. Visit Dick’s Last Resort for a meal.
None of it makes sense… but it does.
Stay Positive & Do You Have The Guts?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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