What separates a good agency from a great agency (you know, when both can do the same thing for you), is the attitude in which they have about the work and your brand.
When everyone has the same tools to achieve a goal as you, it’s the attitudes that differentiate.
When two salespeople have read every selling book under the sun, what they get judged by is their attitude in the moment.
When an organization sifts through 30 resumes and finds five that are nearly identical, but also fulfill the position’s requirements… you can guess on what they evaluate in the candidates before selecting the one they’ll offer the job too.
It’s not that it might be attitude. It’s that it is.
Stay Positive & It’s Everything, Really
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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