But it will work if you think through it well enough.
And then, once it works, you can pivot to launching something else.
Over time, you’ll continue to ship new projects, host new events, try new things.
And people will think you are a smashingly remarkable brand.
Not because the one thing you did was insanely successful, but because they saw you show up again and again, living out your brand mission in new ways.
Stay Positive & Swing More Than Harder
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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