It’s a mental game and you’re not the one who gets to decide how people play.
Rather, you play to their characteristics.
This is why it’s so important to understand who your target is.
Who they really are.
Stay Positive & Enter Their Story
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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