When everything you do becomes your story.
When every design of yours adds value (or doesn’t).
When all the interactions one has with you, your brand, your people, your packaging either makes or breaks the chance they’ll ever return.
When everything matters, it’s important to treat the work like theater. To direct people and give attention to every detail so it all dances together in the narrative the customer is telling herself.
It’s about knowing how to handle something off-the-cuff when a step is forgotten.
It’s about speaking from the heart and less about memorizing a script.
It’s about the thoughtfulness around one’s experience than what you hope they leave feeling.
Theater is about communicating through a combination of elements from lighting to music to gestures and speech. Everything matters.
Stay Positive & Let The Show Begin
Photo credit
- Take A Walk - October 18, 2024
- If Then Or Or - October 17, 2024
- Look Twice - October 16, 2024
