It's For Them - GarthBox

Are you making that design choice because it’s what you like or because it’s what your target wants?

Are you adding new product options because you think you’ll make better margins or because your target has asked for them?

Are you hosting a pop up to draw attention to yourself or to offer a new experience for your target that they’re craving?

Is the deal you’re thinking of offering so you can make some fast cash or because your target will appreciate it beyond it being a deal?

If you’re in business, it’s worth gut checking every decision – big and small.

Who is the decision for?

Stay Positive & Make The Answer Consistent

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

It’s For Them