There’s a lot of deals I do that I probably don’t need a contract for and signatures and all the clerical back and forth.
But the process does a lot.
- It’s a fail safe – making sure I don’t forget a step because I move fast.
- It sends a signal – when there’s a formula, it sends the signal that you give a damn about holding up your end of the deal. Accountability is actually sexy.
- It forces you to evaluate the process – if you simply go with the flow and a handshake, you don’t actually create time to discover if there’s a spot to improve the process (and thus, the experience for the recipient)
I’m sure this list could go on and on, but you get the point.
Stay Positive & Don’t Just Trust The Process, Embrace It
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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