Some trends are obvious why they’re happening.
Others, not so much.
Ever wonder why Sriracha is a trending sauce?
How about why people buy a small instead of a medium when a medium is only $.05 more?
Why are more people buying record players again?
It’s important to notice trends, but the marketers and brands that excel and leverage the trends are the ones who dig deep to understand how they became a trend in the first place.
It’s about the why. Always has been.
Stay Positive & Dig Deeper
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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