People don’t buy a quarter-inch drill, they buy a quarter-inch hole.
It’s an interesting adage that is often either misinterpreted or forgotten altogether.
A better question (HT Clayton Christensen) that gets you to think more: What job is your customer/patient/client hiring you to do?
Stay Positive & It Starts With The Target, Not The Product
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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