Social media is excellent for amplifying a message, but it can’t be the only touch point if you hope for significant action to be taken.
Better to follow up in a newsletter with your tribe who cares.
Better yet to share the note in person, 1-1, face-to-face.
Better to invest in what’s newsworthy to the point that people want to tell their friends about it on your behalf.
Fewer people see posts on social media and the cost of promoting content is increasing to the point that the $300 you need to put behind a message could be more smartly invested in having a better message.
Stay Positive & Is It Worth Just Posting About It?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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