I shouldn’t have to search through your website to find your big idea, your brand essence, your mainstay. Creating a linchpin brand comes from saying no to enough little ideas so all anyone can see is the big idea. Zappos gave up a lot to stand up for service. Apple let a lot of things go so they could focus on design.
Stay Positive & What Do You Let Go Of?
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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