I shouldn’t have to search through your website to find your big idea, your brand essence, your mainstay. Creating a linchpin brand comes from saying no to enough little ideas so all anyone can see is the big idea. Zappos gave up a lot to stand up for service. Apple let a lot of things go so they could focus on design.
Stay Positive & What Do You Let Go Of?
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- The Weekly Reset Button You Forgot You Own - March 5, 2026
- Turning Your Brain Into A Power Tool (3 ?s) - March 4, 2026
- Cool Shit, Vibes, And Strategy - March 3, 2026
