Sometimes you need a signal: a blinking light, a subtle nod, a digital nudge. A way to gently guide behavior without getting in the way of it. Signals are great for efficiency. They scale. They keep the gears turning without asking anyone to stop and look up.
But sometimes—damn it—you need a conversation.
There’s a difference between flicking the lights at closing time and walking over to someone, sitting down, and saying, “Hey, I know you’re having a moment here, but we’re wrapping up for the night.”
The signal tells them what.
The conversation tells them why—and invites them to be part of it.
In business, in life, in love, we often reach for signals because they’re easier. More scalable. Less vulnerable.
But a signal will never carry the weight of presence. It won’t build trust. It won’t turn a customer into a loyalist or a teammate into a believer.
So sure, build your signals. Design them well.
Just remember there are times when a well-placed signal is polite—and times when it’s lazy.
Stay Positive & When In Doubt, Turn Off The Lights After The Conversation
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