Lead With The Familiar

Imagine you’re in a club or at a wedding or house party or dance studio (wherever it makes sense to dance) and the following factors are in play:

Then, all the sudden, your favorite song goes on… now what?

You dance, of course.

Our jobs are a lot like finding the right song to play for others.

Stay Positive & Familiarity Is The Result of Many Factors, Not One

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.