Leading With Anticipation

Most emotions are contagious. Anticipation being one of them.

As you’re working on your muse, it’s worth leading with, building, and maintaining anticipation.

It keeps you feeling positive about the work

It forces you to continuously consider how to raise the bar with each decision that arises.

It helps maintain your accountability.

But it also benefits others.

It reminds people that they have something to look forward to.

(Quick aside: You know how great it is to have a vacation planned and instances leading up to it that remind you about it? What you’re creating is essentially a vacation for someone else. A break from their reality that they long for. It blows my mind how so many people don’t keep reminding others of the projects they’re working on and will soon ship. They don’t build anticipation.)

It encourages others to reach out and share their advice, requests, suggestions if they desire.

It begins to position your product or service in a positive light.

All to say, more anticipation, please.

Stay Positive & Are You Stoked? Are They?

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Garth Beyer
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