An often-used distraction around value creation is asking your customers or hopefully-soon-to-be customers questions about your value. To survey and learn how you’re making an impact in their lives.
After all, customer feedback is the best data you can get your hands on, right?
Here’s an answer from Seth Godin, hidden in the depths of the interweb, but vital to acknowledge and share.
“I don’t think asking helps. People lie. A lot. To themselves as well.
We learn a lot by watching. By asserting. By putting ideas into the world and watching what people do with them.”
Perhaps the new year isn’t about asking more right questions, it’s about watching more of the right people.
Stay Positive & Time To Pull Out The Binoculars And The Microscope
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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