There’s the purpose of achieving a particular outcome for doing something, for sending the email, for creating a new product, for reaching out to your customer post-purchase.
We all have marketing goals around results.
The marketing goals that I believe to matter most are those that encompass learning.
Smart marketers do things to learn, to grow, to get better at their practice.
What will you do today to be better tomorrow?
Stay Positive & ABL (Always Be Learning)
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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