There’s the purpose of achieving a particular outcome for doing something, for sending the email, for creating a new product, for reaching out to your customer post-purchase.
We all have marketing goals around results.
The marketing goals that I believe to matter most are those that encompass learning.
Smart marketers do things to learn, to grow, to get better at their practice.
What will you do today to be better tomorrow?
Stay Positive & ABL (Always Be Learning)
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Pick It Until It Picks You Back - May 13, 2026
- Ahead? Or Ready? - May 12, 2026
- The Menu Item With Fireworks Around It - May 11, 2026
