My piece of advice for businesses is to not build it like it’s a book.
There’s no setting and forgetting. There’s no permission to misspell something on a menu because it’s the first edition. There’s no shelf to put your business on and wait for someone to pick it up.
Most importantly, anyone who has ever read a good book knows that you can’t read it again as if it was for the first time, but with your business you can.
And that’s the opportunity every business owner must uphold: making even the 100th time a customer buys your product or uses your service feel like it’s the first time.
Stay Positive & How Can You Tell Your Story Better Next Time?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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