The language you use often strengths or weakens a tribe.
If you call a widget one thing and another calls it something different, neither are wrong, but you’re not connecting.
How you pronounce gif might be fun, but someone’s going to cringe when you’re in a room presenting work to a client and you say it differently than they would.
A tribe dictionary isn’t a bad idea.
Stay Positive & Agree On Your Tribe’s Jargon
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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