The most important (and sadly the most unnoticed) action you can take for your business is to tell your customers, “We listened and now we’re doing X.”
Curiously, though, the reason your improvements based on target insights go unappreciated is because it took too long to get there; it took too long for them to feel they were listened to.
It begs the question, how long are you willing to wait before you act on what you’ve heard from your customer?
When they say the process is too slow or the mobile experience doesn’t get them where they need to go or when they say something tastes funky about the beverage on the back-end? How responsive are you?
If you’re quick to respond, then I ask this? Are you listening enough?
Stay Positive & There’s Always A Way To Improve (By Listening)
Photo credit
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