If you’re marketing for a local business, it’s worth making two lists.
The first list is all that you’re doing that ties to the web, that ties to scale, that ties to growth and reach well beyond your block.
The second list is all that you’re doing that adds value to your locality – the things you can’t duplicate via the web.
That second list is really tough to write out because again and again, it’s easy to convert the things you would have otherwise put on the second list, into the first.
But if you want local flair, you need to.
The more you have on the second list, the more you’ll win the local game.
Stay Positive & Keep Adding
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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