Logically, you can be right, but not move a person to commit, buy or change their worldview.
Logically, we’re illogical human beings that rely on emotion more than we know.
Being part of the narrative the customer is telling himself, having empathy toward him, and making an emotional connection with him will trump the facts day after day.
Stay Positive & Listen With Your Heart
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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