The problem with racing to have the lowest price is that you might win.
Same with speed.
There is a limit to how low you can go and a wall with how fast.
Quality, however, still has a say in things, and quality can shine in a variety of ways.
It can be the quality of the product or the space or the community or the interactions or the online ordering system or all of these combined that make your brand remarkable.
If you’re starting a new business or taking a leadership role in an ongoing one, please don’t be distracted by lowering prices or increasing speed.
No customer or potential customer actually wants you to win at either.
And if they do, it’s because they don’t know about the sacrifices you will have to make to get there.
Stay Positive & More Quality Please
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