Made Milestones

Cutting Wood

Milestones aren’t just memorable moments.

They are the points in time that people change the most. It’s the time that worldviews are easiest to change. Behaviors, too.

It’s why so many businesses are launched on holidays, goals are set on new year’s, fresh habits are attempted after one’s birthday.

It’s why we’re advertised to more when we get married or have a kid or buy a house. Those are the moments we are most susceptible to switching brands (which is really code for most likely to switch world views).

If it’s easiest to make a change for the better during a milestone, it makes sense to make our own milestones.

They don’t need to be big, but they need to exist. They give us a platform to leap from. It might mean we force a move or we designate our own holiday. It might even mean that we celebrate a self-designated day of starting.

Starting the work we’ve been procrastinating. Starting to change the behaviors we’ve been frustrated with upholding.

Simply starting.

Stay Positive & BYOM (Build Your Own Milestone)

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Garth Beyer
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