Make it pop.
Make it fun.
Make it glow.
Make it sharable.
Make it valuable.
Make it snackable.
Make it mandatory.
Make it real.
None of these demands are wrong.
Until you know who you are making it for.
Stay Positive & It Starts And Ends With The Target
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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