A friend said to me the other day, “you’ve got to crack a few eggs to make an omelet.”
After the initial, “that’s a good one, man,” I thought about the concept that to create something, you often have to destroy something. I think the idea of destroying to build is passe.
I’ve written about people’s fascination with starting (and Michael and I will be talking about it on our 49th Podcast episode) and I think the mentality of cracking eggs coincides with the mental desire to start something fresh.
If you consider alchemy, until we have new raw ingredients (say, a new animal that produces eggs) I believe we’ve used all the raw material to start an omelet in a different way. Now the calling is how we can make that omelet better?
Of course I’m not speaking of only omelets. What add-on could you attach to your product? How can you make this service that works for that person also work for that other person? How can you make it better, not necessarily new.
It’s less a matter of cracking a few eggs to make an omelet; It’s about what you can put into that omelet to make it special? What story does it tell? What story will resonate?
An omelet in the kitchen is a lot different from an omelet on a propane stove out in nature.
What story hasn’t your product, service or industry told?
Stay Positive & Focus Less On The Start And More On The Thousand Ways To End A Story
Photo credit
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