One of the many magical elements of marketing is that if done right, it can make something feel new again.
It’s like taking a toy from your toddler and hiding it away for a few weeks until they forget about it and then you give it back and they feel like it’s new. Double the joy and zero cost investment on your end.
Marketing done right has the same effect (and same minimal investment).
The concept sounds easy, but the practice of it is hard, which is what makes marketing valuable.
Starbucks holiday cups are the same cups, but they feel new because of the design. Seth Godin’s blog is the same blog you read yesterday, but it feels new because he shared something different since yesterday. The bagel shop stands out because they’ve rotated their cream cheese special (or with the current shortage, a cream cheese replacement) from last week.
New is about being nuanced and detailed. It’s about taking a step closer to the edge from where you were.
Leaps work, too, but not always.
Anyway, there’s a difference between making something new and making something feel like it’s new. One is an innovators responsibility, the other a marketer’s.
Stay Positive & Some Say It’s A New Way Of Marketing
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