The quickest way to disconnect with a customer (online or off) is to assume they don’t care.
Consider the man who knows exactly what he wants when he enters a liquor store. Does that mean you let him do his thing? That he doesn’t care about being asked if it’s his first time there, if he’s looking for something else, what his plans for it are, if he’d like help carrying any of the goods to his vehicle?
Consider the woman who has ordered the same pair of pants from an online retailer year after year. Does that mean she doesn’t want to be thanked for her business, shown a shirt that pairs well with the pants, given $10 off at check-out for being a loyal customer?
People give off a decent illusion that they don’t care to be cared for, but it’s not true.
The brands that show they care (by listening, observing, conversing, responding, helping) are the ones who cut through the noise of the assembly line brands, who get customers to keep coming back, and who will be here years from now.
Caring makes every interaction more of an experience, one they’ll remember, one they’ll tell others about.
Stay Positive & The Time To Get Away With Not Caring For Customers Is Over
Photo credit
- A Simple Thank You - October 14, 2024
- Truly Memorable - October 13, 2024
- Things To Take - October 12, 2024
