Making Your Story Meaningless

Meaningless Storytelling

It doesn’t take much for people to shrug off your story.

Here are some common traps company messaging can fall into:

Setting high expectations and under-delivering
Building a customer list instead of trust with customers
Making the same commitments as competitors
Hoping to make a splash instead of drip, drip, drip
Trying to be all things to all people
Confusing the brand feeling
(you can’t be reserved and spritzy at the same time, yet many companies try)
Being quiet is better than putting ourselves out there
Add your own in the comments section?

Stay Positive & A Good Story Is A Bridge Over All These Pitfalls

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.