If you want to make an idea work, there are two critical connections you need to be making.
The first is connecting with as many people who have executed the idea or something close to your idea.
If you want to open a restaurant, talk to the top 100 restaurants in your country. If you want to open an Airbnb, talk to 100 owners of one. If you want to make and sell your jewelry, open a landscaping business, become a barber, write a book… you know what to do. You’ll be amazed at how many want to help you succeed.
The second is connecting with as many people who you think will pay, sign up, pre-order your idea.
If you want people to come to your restaurant, start talking to them now about it. If you want people to stay at your Airbnb, start talking to travelers and interacting with couch surfers. If you want to make and sell your jewelry, go to markets and fairs and connect. You get the idea.
Two types of connections. Time-consuming, yes, but simple.
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